Between the shiny, millennial-centric brands delivering fresh drops through your letterbox, the more established, cult buys and the indie outfits selling a fine line in ‘natural and organic’ products, the beauty landscape has never felt more cluttered.
To help you to navigate this brave new world of retinol, AHAs, jade rollers and double cleansing, WH beauty editor, Perdita Nouril, is here to try and test the new drops that are making their way into her (very full) bathroom, via her new column, Beauty Dispatch.
Here, she’ll share the freshly released heroes that she loves: ready to let you know where to spend your skin and hair care cash.
This time around, she’s testing Aldi’s brand new premium skincare range, which includes dupes of some of the best products from Drunk Elephant, Sunday Riley and Huda. Here’s how it claims to save you £288 on your routine…
More intensive skincare routines are on the rise, with one in five of us increasing the time we spend each day layering on products, per a recent survey. As such, it’s no surprise that 76% of people who bought cleansers, toners and serums last year said that price remains a key factor, when they choose which item to buy.
It’s why budget supermarket Aldi is following in the footsteps of ingredient-led yet inexpensive brands like The Ordinary, Inkey List and Beauty Pie and is launching a brand-new premium skincare range that promises beauty lovers high-quality ingredients without the hefty price tag. These are being sold under the shop’s ‘Lacura’ range.
Here’s everything you need to know…
What is the Aldi Lacura skincare range?
The range includes a Jelly Cleanser, Microdermabrasion Scrub, Vitamin C Serum, Intensive Eye Cream and Glycolic Exfoliating Treatment – basically all the staples you’d need to tackle dullness, fine lines and pigmentation.
The entire range will set you back a mere £30.94. Pretty tempting, right? But do the products work? And what’s more, how do they stack up against some of their leading beauty competitors that have near-identical ingredient lists?
Here’s what happened when I gave them a go…
Lacura Jelly Cleanser (£3.99, 150ml)