Augustinus Bader on ‘clean, science-based and sustainable skincare’
Acclaimed stem cell and biomedical scientist Augustinus Bader offers exclusive insight into his latest launches and the future of skincare
When we spoke to Augustinus Bader last year, he was on the cusp of launching his first range of products since the debut of The Cream, a revolutionary offering that had skyrocketed him to skincare stardom.
The Augustinus Bader line now includes everything from cleansing gels and balms to face oils, body creams and, as of next month, an eye cream and serum.
The background
The quick addition of so many products to the Augustinus Bader line might seem surprising to those who have been following the brand since its beginning in 2018. After all, when Professor Bader, a stem cell and biomedical scientist at Leipzig University, launched his first, and still most iconic, product – The Cream – it was as a cosmetic, over-the-counter version of his medical-grade cream formulation for severe burn victims.
The end goal was to use The Cream as a way to make enough profit to get its medical counterpart backed by a pharmaceutical company, and it is still the primary aim of the company. In fact, it is part of the reason the brand is expanding its product range so quickly. As a legion of devoted fans demands ever more products for their skincare repertoire, so the chance of getting the original burn cream into hospitals increases.
From a consumer perspective, this larger range of products offers, in Bader’s words, ‘different texture and targeted application properties’, all while offering the transformative power of TFC8 technology, the brand’s patented formulation for skin repair.
As Bader tells us from his HQ in Leipzig, ‘eye cream and serum have consistently been our most customer-requested products, so [they were] natural to develop’.
The new launches
‘The Eye Cream is an all-in-one innovation that dramatically diminishes the visible signs of ageing, damage, and stress – for renewal of the delicate eye area. It improves the appearance of under-eye circles, puffiness, dark shadows, fine lines, and wrinkles, while boosting firmness and hydration,’ says Bader.
The Serum, on the other hand, is intended to act like a booster to the other products in the brand’s catalogue, like The Cream and The …….
Source: https://www.wallpaper.com/beauty-grooming/augustinus-bader-discuss-the-future-of-skincare
