Christina’s first-ever skincare product collaboration
TULA Skincare Announces Limited-Edition Lip SOS Lip Treatment Balm Co-Created with Christina Milian
NEW YORK, Oct. 06, 2021 (GLOBE NEWSWIRE) — TULA Skincare, the leading clean clinical skincare brand powered by probiotic extracts and superfoods, is joining forces with actress, musician and entrepreneur Christina Milian to launch a limited-edition release Lip SOS Lip Treatment Balm in Pink Coconut. Co-created by Christina, the all-new formula, color and packaging features TULA proprietary probiotic extracts, lip peptides, coconut oil, and more high-powered skincare first ingredients to provide immediate and long-term skincare beneﬁts with a gorgeous wash of sheer light pink.
As an industry leader in hybrid skincare-makeup products, almost 40% of TULA’s customers* identify as a “no-makeup makeup fan.” TULA is continuing to see increasing demand from their customers in the category.
“We continue to see consumer demand for color products that tap into the ‘no makeup’ makeup look and offer long-term skincare benefits,” said Savannah Sachs, CEO of TULA Skincare. “Our new Lip SOS Lip Treatment Balms lean into this hybrid skincare-forward color product space, and we are thrilled to offer a limited-edition version in collaboration with Christina. As an entrepreneur, actress, mom, and the ultimate glow-getter with a community of almost seven million people, her positive energy, and confidence-first messaging aligns with TULA’s EmbraceYourSkin brand pillar and the positive change TULA is leading in the beauty industry.“
Christina Milian’s limited-edition Lip SOS Lip Treatment Balm in Pink Coconut fuses TULA’s signature proprietary blend of prebiotics and probiotic extracts, peptides and hyaluronic acid, with her go-to holy grail moisturizing ingredient – coconut – to boost the lips’ hydration, and leave behind a glossy, light-pink hue. Clinically proven to hydrate lips for 24 hours, the balm helps to soothe sensitive, chapped lips and helps retain moisture over time, while allowing for a seamless transition from a busy, ‘no-makeup’ workday to a glammed-up evening.
For her first-ever beauty product collaboration, Christina chose to partner with TULA to create a product she felt was missing in her routine. Christina hand-picked the ingredient story, formula, and packaging to create her version of a “perfect lip gloss” and was highly involved in the creative vision and messaging …….