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Navigating beauty stores and even online beauty retailers can be tricky. Trust me, I make a point of visiting beauty retailers in every country I travel to, so I’ve seen a lot. And I’ve been dealt a lot of marketing spin in the process.

The first thing to remember about buying skincare products is that you have to go in armed with knowledge. Knowledge gives you power where your skin health is concerned. It’s also good to remember that not all shop assistants actually know what they’re talking about – they’re often just great at talking the talk.

Understanding your skin type and the condition you’re trying to correct will give you (and the assistants) a better chance of finding products that are the right fit.

When it comes to spending your money, new beauty brands are popping up every day, each with a new claim. Always keep in mind that stores will recommend their own brands first to shift product, and influencers and celebrities may be promoting specific products to further their own agenda. Try not to listen to the noise – what works for one person may not work for another.

A true expert who knows their stuff will give you frank, honest advice and never push a product on you.

If you’re feeling pressured in a shopping situation and find yourself worrying about investing that much money into a product, or unsure about its suitability, thank the sales assistant for their time, do your own research and come back later if you decide it is right for you.

Once you find a product that works for your skin, it can simplify life to re-purchase that product online to avoid any impulse buying. I prefer to stick with brands I’ve used and loved before, as brands always create ranges that complement each other. If you find that a certain product works really well for you, it might be worth looking into the other products in that same range, as the ingredients will likely have been engineered to work …….


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