Hailey Bieber (and her new beauty brand) is in hot water.
The model, who launched her Rhode skincare line on June 15, is being sued for trademark infringement by an 8-year-old fashion brand of the same name, as first reported by TMZ.
In a statement to Page Six Style, the latter Rhode‘s legal team claims Bieber tried to acquire the trademark from design duo Purna Khatau and Phoebe Vickers in 2018; when they refused, Bieber allegedly went forward with launching her own Rhode brand anyway.
“She did this despite knowing of Rhode and its prior rights,” Lisa T. Simpson, lead litigation counsel to Rhode, told Page Six Style via email.
Hailey Bieber, who launched her Rhode skincare line last week, is being sued by a fashion label of the same name.
“It’s an unfortunate circumstance. We, of course, understand that Hailey wants to use her
middle name for her brand, but the law on this is clear: you can’t create this kind of brand
confusion just because you want to use your name. What Ms. Bieber is doing is harming a
minority co-owned business that two women have painstakingly built into a growing,
Launched in 2014, Rhode offers colorful printed dresses and separates loved by celebrities like Mindy Kaling and Kelly Clarkson.
In a separate statement shared with Page Six Style, Rhode co-founders Khatau and Vickers claim they were “forced” to file the lawsuit “in order to protect our business.”
Bieber allegedly tried to acquire the Rhode trademark in 2018.
“While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products,” they said.
“We don’t want to sue Hailey; we want to celebrate her. As fellow women
entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we’ve built.”
The lawsuit states that “the magnitude of Bieber’s following and the virality of her marketing will cause immediate, ongoing and irreparable harm to the Rhode brand.”