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Travis Barker is truly a Kardashian now.
The Blink-182 drummer announced on Tuesday that he is expanding his Barker Wellness Co. brand — which previously sold CBD tinctures, bath bombs gummies and the like — into the skincare space.
The launch, now available to shop on both Revolve and the Barker Wellness Co. website, includes five products (all infused with CBD): a 2-in-1 Face Mask & Cleanser ($95), Daily Moisturizer ($85), Eye Serum ($130), Face Serum ($115) and Renewal Balm ($140).
“It’s vegan. It’s good. Rub it all over your body. #barkerwellness,” Barker captioned Instagram photos of himself with the new products.
His friends and family were very supportive of the launch, with son Landon Barker commenting, “the man him self [sic]” and “GOAT.”
But fans were quick to point out the rocker’s “Kardashianization” (as one put it in the comments) since marrying Kourtney earlier this year.
The eldest Kardashian sister runs wellness-focused lifestyle brand Poosh and launched a new line of vitamins and supplements, Lemme, just this month. Siblings Kim and Kylie also have their own skincare brands, and even matriarch Kris has her own in the works.
The rocker launched Barker Wellness Co. in 2021 with CBD gummies, tinctures and more.
And Barker, 46, seems to have drawn inspiration for his new venture from his spouse, telling Elle, “Kourtney has taught me consistency is key when it comes to skincare. And now I’m seeing results. That’s why I wanted the skincare line to be simple, so it’s straightforward for anyone to follow.”
“When that kardash influence hits,” another commenter quipped on Barker’s post.
On the popular Estée Laundry Instagram account, criticism was harsher. “$130 FOR EYE SERUM IM SCREAMMINGG,” one person wrote, while another added, “95 dollars for a cleanser?! to literally wash down the drain?!”
“He didn’t want a wife, just a momager in law,” a third joked.
The line launched on Tuesday with five products, including a face serum, cleanser, eye serum and balm.