But growing older has some less desirable side effects, especially when it comes to our skin.
While we can’t freeze time, we can reduce the damage and treat the most visible signs of ageing and help keep skin protected for years to come. And it’s all about nailing your skincare routine right now.
Why is an anti-ageing routine so important to get right?
There are certain non-negotiables when it comes to skincare (hello, sunscreen) – but as we get older, our skin needs a little something extra.
Enter: anti-ageing skincare. Products that are specifically designed to target and refine the multiple signs of ageing, including fine lines and wrinkles, reduced firmness and elasticity, and changes to skin texture.
Anti-ageing products are formulated with ingredients specifically proven to provide real and targeted results – often working together to give you (and your skin) the ultimate boost and protection.
So while a cleanser and toner might do the job to remove makeup and oil, only anti-ageing products can actually minimise the visible signs of ageing on your face and help slow down further damage.
Choose ingredients that will future-proof your skin
We want skincare that works just as hard as we do… that’s why the active ingredients in anti-ageing skincare are so important. The active ingredients present in cosmeceuticals are well-established and have proven efficacy against the signs of ageing. While many products claim the use of “miracle” ingredients, it’s important to choose those that have been thoroughly researched and have proven results.
Products containing hard-working antioxidants like Vitamin B3 (also known as Niacinamide) are proven to help reduce pigmentation and brighten skin. It can also stimulate the production of collagen in the skin, which gives a plumping effect.
Retinol is another well-studied anti-ageing ingredient, used to target fine lines and sun damage. Hyaluronic acid is also a fan-favourite when it comes to hydration – products containing this much-loved ingredient can lock in moisture, plump lines and wrinkles and boost radiance.
Choose a routine backed by the experts
Of course, not every anti-ageing product is created equally – and it’s important to choose one that has proven results.
The Skinstitut Expert range has been created in close …….