i-On® Age Disrupting Skincare joins the Nordstrom.com portfolio as part of the Beauty Exclusives category. Featuring patented, proprietary De-Ironizing Inducer (DII®) Technology, i-On® Age Disrupting Skincare introduces a revolutionary new approach to skin health and anti-aging.
Founder, Dr. Xi Huang – one of the world’s foremost experts on the link between iron levels and health – has built on over a century’s worth of research, showing that excess iron in ferritin (the body’s iron-storage protein) is the root cause of free radical formation and skin damage. He discovered that iron overload caused by the cessation of menstruation during and after menopause is a major contributor of biological skin aging and photoaging. As skin is exposed to UV radiation, blue light, pollution or other irritants, iron is released from ferritin. Once the iron is released, it oxidizes – which results in the free radicals that create visible signs of skin aging such as dullness, discoloration, and lines and wrinkles. i-On® Age Disrupting Skincare preemptively and safely removes excess iron from ferritin in the skin, virtually eliminating the formation of skin-aging free radicals.
“Developing this line was extremely important to me; I know that the connection between iron and skin aging is not commonly discussed in the industry because there have not been any real solutions to address it – until now with DII®,” said Dr. Xi. “I am excited about the opportunity to bring our skincare technology to a wider audience with Nordstrom.com.”
i-On® Age Disrupting Skincare products are free of parabens, synthetic fragrance, silicones, dyes, mineral oils, DEA/MEA, BHA, gluten and GMOs.
The i-On® Age Disrupting Skin Cream ($125.00) and i-On® Age Disrupting Total Performance Eye Cream ($80.00) are available for purchase on Nordstrom.com.
About i-On® Age Disrupting Skincare
Founded by Dr. Xi Huang, one of the world’s leading researchers on the correlation between iron levels and health, i-On® Age Disrupting Skincare is a groundbreaking beauty brand featuring proprietary age-disrupting technology stemming from over a century of research. After finding that iron overload as a result of the cessation …….