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Customers can now decode the skincare cost gap by understanding the ingredients in their favourite skincare products with the viral tool that’s been leaked on Reddit

NOTTINGHAM, England, June 15, 2022 /PRNewswire/ — The INKEY List was created in 2018 to democratize skincare through knowledge – simplifying the product INCI list and giving high performance skincare at an affordable price point. Times are tough for everyone right now as we balance increasing costs with wanting to embrace life out of lockdown. For consumer spending this is true too, with US women spending an average of $10 (£8) per day on beauty spending*. Equivalent to $3650 (£2913) per year*, female shoppers in particular are getting more price conscious and want to know what their hard-earned dollars are being spent on. 

We believe now, more than ever, we need to lift the ingredients lid so customers can make informed choices about their skincare. A multitude of choices, a huge array of scientific terminology and a variety of trend led products promising instant effects, can all make it difficult for a consumer to make a good skincare choice and understand what works and what doesn’t. With prices ranging from a few pounds into the hundreds for a full skincare routine, the skincare cost gap has never been wider and now customers are getting savvier about their choices, the question truly is – Why pay more?

“We were so sick of the BS marketing that plagues the industry – hidden percentage levels and ‘complexes’ created to hoodwink the customer. We believe that now, more than ever, we need to lift the ingredients lid so customers can make informed choices about their skincare. We feel very passionately that customers should get what they pay for –  Great actives and high-performance formulas but NOT for opaque marketing, unnecessary filler formula or packaging.”

Colette Laxton, co-founder of The INKEY List

With the INKEY List’s WHY PAY MORE campaign the mission is to empower even further, sharing knowledge on the true value of skincare products and how customers can make smart money choices. We’ve built a Performance vs Value vs Ingredient Index, reviewing our competitor’s products up against our own and are proud to shout about …….

Source: https://www.prnewswire.com/news-releases/is-your-skincare-really-splurge-worthy-why-pay-more-301568872.html

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