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Kim Kardashian is facing another lawsuit, this time over her skincare lines, SKKN and SKKN BY Kim.

The rebrand of KKW Beauty comes after her divorce from ex-husband, Kanye West.

The lawsuit, filed on Tuesday by Beauty Concepts—a small, Brooklyn-based cosmetic company owned by esthetician Cydnie Lunsford—claims that they have used the brand name SKKN+ since August 2018, further alleging that Kardashian and collaborative brand Coty “have leveraged their fame to immediately achieve great commercial success and brand awareness with the products sold under the SKKN BY KIM brand.”

Related: Hailey Bieber Sued for Copyright Infringement Over Skincare Line Name

Lunsford claims that her company made contact with Kardashian and Coty, yet they “did not cease and desist but, to the contrary, upon information and belief, willfully and deliberately chose to proceed with their plans to use the SKKN and SKKN BY KIM brand in total disregard of Beauty Concepts’ superior trademark rights.”

Kardashian’s lawyer, Michael Rhodes, denied allegations of trademark infringement, telling ET that, “This lawsuit is not what it seems. SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian’s successful KKW line of products. Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products.”

Related: In Case You Had Any Doubt, Here’s Proof That ‘The Kardashians’ Reality Show Isn’t Actually Real

Rhodes further claims that the legal action is a “shakedown effort,” citing evidence that Lunsford’s brand was merely an appointment-only establishment with no signage prior to news of Kardashian’s skincare line.

“In its letter, Beauty Concepts claimed to own rights to a logo made up of SKKN+, and had just filed for trademark protection for that logo. The business was a one-person shop offering facials from a single Brooklyn location. The salon had no signage and was by appointment only. To our knowledge, Beauty Concepts sold no products under the SKKN+ name,” Rhodes claims. “Beauty Concepts asked that we drop the SKKN name. Of course we said no. Beauty Concepts then challenged Ms. Kardashian’s trademark applications at the USPTO. Unsurprisingly, the USPTO rejected Beauty Concepts’ own SKKN+ mark saying that ‘skkn’ just means ‘skin.'”</…….


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