Double Repair Face Moisturizer is the star of a new ad created to help improve awareness of a quality moisturizer for all skin types
NEW YORK, Oct. 13, 2021 /PRNewswire/ — Today, over 110 million Americans are experiencing a disease or condition that affects the largest organ – the skin – with up to 85% of all Americans experiencing a skin disease in their lifetimei. Whether that is acne, eczema, psoriasis, rosacea, among others, what is common is that each of these affects the ability of skin to maintain its natural barrier function. The role of a quality, dermatologist-tested moisturizer is well understood by board-certified dermatologists, with over 60% of all visits and prescriptions including an over-the-counter, or non-prescription, recommendation to aid in improvement of skin barrier functionii.
La Roche-Posay’s Double Repair Face Moisturizer is the star of the brand’s first-ever TV commercial, created to help improve awareness of a quality moisturizer for all skin types.
To help improve awareness of a quality moisturizer for all skin types, La Roche-Posay launched its first national TV commercial, featuring Double Repair Face Moisturizer. The ad started running across all major TV networks on October 6.
Despite the vast number of potential dermatology patients, there are only approximately 10,000 board certified dermatologists practicing in the US today. This may be one of the reasons that only between 12 to 16% of the US population sees a dermatologistiii. For many of these people with skin conditions, a quality, dermatologist-tested moisturizer helps improve their skin and ultimately quality of life.
For over 45 years, La Roche-Posay has been committed to making life-changing dermatological skincare accessible by partnering with dermatologists around the world to develop effective skincare that makes a difference. With this in mind, La Roche-Posay’s first TV commercial will feature its top-selling face moisturizer that is suitable for all skin types, even sensitive. At $19.99, its elegant lightweight texture and premium formula helps restore healthy-looking skin. Providing a unique double action, it helps repair the skin’s barrier after 1 hour and provides long-lasting 48-hour hydration.
Board-Certified Dermatologist Dr. Angela Lamb explains …….