He’s in his fourth year as a dermatology resident physician in Wilmington, but to most people scouring the internet for skincare advice, Dr. Muneeb Shah is known simply as the “dermdoctor.”
With nearly 10 and a half million followers on the social media website TikTok, Dr. Shah regularly posts short, entertaining videos where he offers up practical skincare recommendations and reacts to other skin or hair-related videos making the rounds online.
“I always wanted to have good skin and it felt unachievable because there wasn’t a lot of good information out there,” said Shah. “You walk into Sephora, you walk into Ulta, thousands of skin care products. They all seem to do the same thing. So for me, the most important thing when I was going to create content on social media was to make it simple for everybody to understand it.”
Thousands raised for Navy veteran after TikTok video on his broken scooter goes viral
Campbell University sponsors Shah’s residency program at Atlantic Dermatology in Wilmington where the clinic remained open throughout the COVID-19 pandemic.
In February 2020, at the onset of the pandemic, Shah signed up on TikTok and posted his first video in May of that year. Within a few months, he had garnered his first million followers.
TikTok stars Charli, Dixie D’Amelio navigate life with family in new Hulu docu-series
“I came into a platform that was exploding in the middle of a pandemic when everybody’s at home on their phones,” he said.
You can also find Dr. Shah on Instagram and YouTube where he said his video content is driven by user comments.
“I was able to reach this audience of people that was really interested in skincare, really interested in things like acne,” he said.
Shah, who said he suffered from acne as a child, also used to spend a lot of time tanning in his late teens, a practice that eventually led to a skin cancer he had to have removed from his chest.
“I just want people to know what I didn’t know as a teenager,” said Shah, who uses his platform to address misinformation about skincare and sun damage.
Next week in New York City, the Melanoma Research Foundation is honoring Shah with its Influencer Award.</…….