Leading body care brand partners with entrepreneur and TV personality Adrienne Houghton to debut new product line
CINCINNATI, September 30, 2021–(BUSINESS WIRE)–Olay Body is introducing a new line of body lotions that provide the visible skin-transformation benefits women seek in their body care products. Now hitting shelves across the country is the new Olay Body Lotion Collection, which combines niacinamide in its proprietary Vitamin B3 Complex with prestige skincare ingredients – collagen, hyaluronic acid, and vitamin C – to hydrate and rejuvenate skin’s surface cells for visibly firmer, more radiant skin over time.
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New Olay Body Lotion Collection with prestige skincare ingredients to hydrate instantly and transform skin over time. (Photo: Business Wire)
Crafted by Olay Skin Experts and backed by more than 65 years of skin science, the hydrating formulas in this new collection leave you with skin that feels softer and looks smoother – so you can step into your day feeling fearless in your skin. Featuring the ultimate skin improvement ingredient – Vitamin B3, also known as niacinamide – Olay’s new body lotions hydrate the skin, allowing it to hold on to water so it can become its own moisturizer.
With the launch of this new collection, consumers can now fully indulge from head to toe in prestige ingredients like niacinamide, collagen, retinol and hyaluronic acid that are primarily found in facial skin care products. Women can trust that Olay has her covered when it comes to all of her skin care needs both in and out of the shower, with products and these sought-after ingredients available across the brand’s full range of offerings, including facial skin care, body wash, body lotion and hand washes.
“As we continue to elevate the body care category at Olay, our mission remains the same: to provide the skin benefits she seeks from the products in her body care, which includes body lotion,” said Selina Phillips, Senior Brand Director for Olay Body. “With the addition of this new collection to our body care line-up, we close the gap in her hydration needs, as well as her full skin regimen from top to bottom, so that she can feel confident in her skin.”