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“When I heard about RoCI’s Look Forward Project and its commitment to supporting women [to] take on an optimistic outlook about the future, I felt compelled to help amplify this important conversation,” Parker said. “So much of our younger lives are spent trying to figure out who we are. As I’ve gotten older, I’ve become much better equipped to problem solve, to appreciate, to hear things that aren’t necessarily pleasant. The time spent living and the experience that comes with it adds up — and thatI’s something to look forward to.”​

In addition to working with Parker, RoC Skincare is partnering with Daisy Robinton, who completed a doctorate in human biology and translational medicine at Harvard University, and is known for her research in aging, her work to improve health and well-being, and interest in the connection between optimism and longevity.

The brand worked with Robinton on a study of more than 600 women in the United States and France that focused on finding the underlying feelings women have about aging and how unpacking their perceptions regarding aging could be improved.

Results found that 90% of women feel anxious about getting older and the main driver of this is due to the way they look. Additionally, the study found that age anxiety impacts all age brackets; not just women over 40, and more than half of women between ages 24 to 35 years old believe that society, culture and social media drive this pessimism about getting older, the company said.

[Read More: Beauty Product Spotlight: March 2021]

“When our research revealed that more women are worried about their aging appearance than something as important as being set up financially for the later stages of life, this opened our eyes in a big way,” Robinton said. “If we center the conversation about aging on ‘looking forward’ instead of ‘looking older,’ we can change this sentiment and improve women’s experiences of aging throughout their lifespan. The research …….

Source: https://drugstorenews.com/roc-skincare-sarah-jessica-parker-team-new-initiative

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