We put stuff on our faces to enhance our appearance before going out into the world. Later, we use other stuff to remove the first stuff from our faces, for the sake of cleanliness. Then we put still other stuff—sometimes pretty expensive stuff—on our faces in the belief that we can promote long-term glow and maybe even reduce the appearance of fine lines and wrinkles (as the fine print says).

But whose stuff are we putting on and taking off (and putting on)? The beauty business in APAC generates more than US$160 billion in annual revenue. What brands do consumers in APAC choose most when they’re buying concoctions to make them look their best? That’s what we’re here to find out. 

The following facts about Asia’s favourite skincare and cosmetics brands are derived from the 2021 edition of Campaign Asia-Pacific’s exclusive Asia’s Top 1000 Brands research, done in partnership with Nielsen IQ. The region’s most comprehensive research on consumer brand perception, Asia’s Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia’s Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Without further ado…



Source: https://www.campaignasia.com/article/the-top-10-skincare-and-cosmetics-brands-in-asia-pacific/473072

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Brand 2021 2020 Change
L’Oreal 1 2 1
SK-II 2 5 3
Dove 3 3 0
Nivea 4 1 -3
Estee Lauder 5 6 1
Chanel 6 7 1
Shiseido 7 4 -3