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If you’ve been ready this column long enough, you know I’m obsessed with Vintner’s Daughter and its Active Botanical Serum, an award-winning face oil formulated with 22 nutrient-rich botanicals for nourishing and restorative moisture. With this serum as my base, my makeup glides on beautifully, and I’m left with an understated, hydrating sheen that stays with me all day. Very few, if any, other faces oils measure up.

So you can imagine my delight when I discovered the brand, founded by a pioneer of the sustainable, fewer-is-better skincare philosophy April Gargiulo, is debuting its first fragrance, Understory. The philosophy behind Vintner’s Daughter is slow and measured skincare formulations that take years to perfect, so it’s not everyday the team creates a new product. I sat down with April to understand the inspiration behind Understory as well as how it dials back to the essence of Vintner’s Daughter, itself.

Understory by Vintner’s Daughter

Vintner’s Daughter

Understory. Love the name. What’s the meaning behind it?

Understory is the botanical world under the canopy of a forest. The inspiration for our Understory is a magical redwood forest where vibrant moss, lush florals, and deep earth come together.

Can you describe the desire to launch a fragrance? I would have thought you’d add another product to your skincare arsenal.

Our community has been asking for a fragrance for as long as I can remember, so it was something that I was always curious about. The stars aligned when my friend Lauren Harwell Godfrey introduced me to perfumier, Loreto Remsing. When I spoke to Loreto about her approach to fragrance I felt a kindred spirit. She speaks about it in much the same way I speak about our skincare. The reverence we both share for the botanical world was palpable.

What makes Understory different from what’s on the market?

Understory was developed as a way to create a deeper connection to nature and to oneself through a 100% natural scent. We chose an oil so that it could become even more personal upon application to pulse points, warming …….

Source: https://www.forbes.com/sites/carolinetell/2022/06/30/vintners-daughter-new-fragrance-understory-joins-its-cult-skincare-lineup/

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